SEO continues to evolve, but the fundamentals remain crucial. Here are the 10 best practices that will help your website rank higher in 2024.
1. Prioritise User Experience (UX)
Google's Core Web Vitals are more important than ever. Focus on page speed, interactivity, and visual stability. A fast, responsive website keeps visitors engaged and signals quality to search engines.
2. Create High-Quality, Original Content
Content remains king. Create comprehensive, well-researched articles that genuinely help your audience. Aim for depth over breadth—one excellent piece outperforms ten mediocre ones.
3. Optimise for Search Intent
Understanding what users actually want when they search is crucial. Match your content to informational, navigational, commercial, or transactional intent.
4. Build E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Demonstrate your expertise through author bios, credentials, case studies, and testimonials. Google values content from recognised experts.
5. Implement Structured Data
Schema markup helps search engines understand your content better and can lead to rich snippets in search results, increasing click-through rates.
6. Focus on Mobile-First Indexing
Google primarily uses the mobile version of your site for ranking. Ensure your mobile experience is flawless with responsive design and fast loading.
7. Build Quality Backlinks
Quality over quantity. Focus on earning links from reputable, relevant websites through great content, outreach, and digital PR.
8. Optimise for Local Search
If you serve local customers, optimise your Google Business Profile, build local citations, and target location-specific keywords.
9. Use Internal Linking Strategically
Connect your content with relevant internal links. This helps search engines understand your site structure and distributes page authority.
10. Monitor and Adapt
SEO is ongoing. Use Google Search Console and Analytics to track performance, identify opportunities, and adjust your strategy based on data.
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